Fuji TV Anti Piracy Ad Campaign

Fuji TV Anti Piracy Ad Campaign from shane berry on Vimeo.

Project: Fuji TV Anti Piracy Ad Campaign

Client: Ultra Super New/Fuji TV

Role: Sound Design/Score/Music

Synopsis:

Short sound design project for Fuji TV CM animation.

The sound brief was to start out light and cute but quickly turn dark and discordant when the grabbing computers multiply and overwhelm the screen. The sound palette was to enhance this and than transform into a white noise hiss, end in the sound of a TV being switched off, and then have a dramatic ominous stamping sound drive the message home.